Perceptive Online

Make the most of your customers

It's no secret that securing new customers is significantly more expensive and time consuming than retaining and developing existing customers. It's important, therefore, to work on existing customer relationships. That's true at any time, but all the more so in the current challenging business environment.

The ability to easily and reliably store and retrieve information on each customer is fundamental to an effective customer retention and development strategy. Whoever speaks to a customer needs to be able to instantly retrieve information on the company's past dealings with them. Which products and services are they interested in? What pricing have they been quoted? What issues are they facing?

Handling the information

Customer Relationship Management (CRM) systems handle the storage and retrieval of such information, and are the solutions of choice for almost all large organisations across the world. Typically, however, CRM systems have seen slower take-up among small and medium-sized businesses, largely for reasons of cost and complexity.

Microsoft Dynamics CRM 4.0 hosted by Perceptive Online addresses both of those issues, making enterprise-standard CRM a practical and affordable proposition for smaller businesses.

No need for servers

Since the solution is hosted on Perceptive Online's servers, customers need no server infrastructure or any of the overheads that go with it to use the solution. And because of Perceptive's competitive, pay-as-you-go pricing model, there is absolutely no up-front cost, just low monthly payments on a per-seat basis, which for corporation tax purposes are chargeable against profits as revenue costs.

Hosted Microsoft Dynamics CRM 4.0 is a fully integrated CRM solution, offering a wide range of benefits across the sales, marketing and customer service functions. A familiar Microsoft Office interface and close integration with Outlook come as standard, making the CRM a natural extension of normal working practices. Users can access the CRM database securely over any Internet connection, so they can be just as effective when out of the office as they are in it. Coupled with full access control, this makes the solution ideal for distributed and mobile teams. The Exchange and CRM databases can be auto-synced, ensuring that the latest information is always on hand.

To find out more about how Microsoft Dynamics CRM 4.0 hosted by Perceptive Online could give you the sales, marketing and customer service edge, call us on 01635 234100 or contact us. You can also read about how Marketingunity, specialists in Marketing Resource Management, have made use of Microsoft Dynamics CRM 4.0.